Paul Riedl

Creative director building brands and campaigns that earn attention.

Selected Work

  1. Meridian Coffee

    Complete brand identity for a specialty roaster built on the idea that great coffee is a form of cartography.

    Brand Identity — 2024
    Meridian Coffee cover

  2. Northwind Outdoor

    A season-long campaign repositioning a heritage gear brand from gear-centric to people-first storytelling.

    Campaign — 2024
    Northwind Outdoor cover

  3. Atlas Type Foundry

    Brand identity and digital specimen experience for an independent type foundry launching its first retail collection.

    Digital — 2023
    Atlas Type Foundry cover

  4. Halcyon Spirits

    Launch advertising for a craft spirits brand entering a crowded premium market with a story rooted in place and slow process.

    Advertising — 2023
    Halcyon Spirits cover

  5. Field Notes Quarterly

    Art direction for a long-form quarterly publication about independent land stewardship, distributed in 22 countries.

    Art Direction — 2023
    Field Notes Quarterly cover
About

Paul Riedl is a creative director with 12 years of experience leading brand identity and advertising across consumer, hospitality, and culture sectors. He has directed work for independent founders and global brands alike, with a practice built on research, restraint, and typography that works.

Paul Riedl - portrait
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Brand work, advertising, creative direction.