-
01Meridian Coffee
Complete brand identity for a specialty roaster built on the idea that great coffee is a form of cartography.
-
02Northwind Outdoor
A season-long campaign repositioning a heritage gear brand from gear-centric to people-first storytelling.
-
03Atlas Type Foundry
Brand identity and digital specimen experience for an independent type foundry launching its first retail collection.
-
04Halcyon Spirits
Launch advertising for a craft spirits brand entering a crowded premium market with a story rooted in place and slow process.
-
05Field Notes Quarterly
Art direction for a long-form quarterly publication about independent land stewardship, distributed in 22 countries.
Paul Riedl is a creative director with 12 years of experience leading brand identity and advertising across consumer, hospitality, and culture sectors. He has directed work for independent founders and global brands alike, with a practice built on research, restraint, and typography that works.
Start a conversation.
Brand work, advertising, creative direction. hello@paulriedl.com